The $500B counterfeit luxury market ends here. Every handbag, watch, sneaker, and bottle gets an unforgeable digital identity.
1 in 4 luxury goods sold online is fake
How it works
From manufacture to resale, every step is recorded. A luxury handbag's lifecycle, powered by Ideal.
NFC Ideal Card chip embedded in the bag during production. Unique TIC code assigned and registered on the Ideal Code registry.
Digital certificate stored on the product's Ideal Code page. Includes materials, factory, date, artisan, and serial number. Accessible by anyone with the link.
Customer scans at purchase. Product Verification confirms authenticity in real-time. Certificate transfers to the buyer's Ideal.Bio wallet.
When resold on platforms like eBay, The RealReal, or Vestiaire, the buyer scans the bag. Full provenance history visible. Previous owners anonymized. All handoffs recorded via Supply Chain Tracking.
A fake bag's NFC chip either doesn't exist, returns "unregistered," or shows a location anomaly. Product Verification flags instantly.
Anti-counterfeit intelligence
Real-time monitoring of your product ecosystem. Detect counterfeits the moment they surface.
Consumer experience
Tap the phone to see what consumers experience when they verify a luxury product.
Trusted globally
The world's most prestigious brands protect their products with Ideal.
The Ideal Brands
Five products, one unified platform. Each product strengthens the others to create an unbreakable chain of trust.
NFC chip embedded in the physical product. The hardware layer of trust.
Digital identity for each product. The registry and certificate of authenticity.
Instant authentication engine. Real-time product verification in under 50ms.
Full chain of custody. Every handoff recorded, every location logged.
Secure transactions tied to verified products. Pay with confidence.
